The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances
Here’s What Works Today
In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no more exists, and other facts about modern B2B marketing. We talk about exactly how the acquiring trip is currently entirely fragmented and the way that community building can help marketing professionals take back control of the exploration as w
B2B Marketing As We Know It Is Dead
In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no longer exists, and other realities concerning modern-day B2B marketing. We talk about exactly how the purchasing trip is currently entirely fragmented and also the manner in which area structure can aid online marketers retake control of the